What does Zlike Hair do?
Zlike Hair is an online brand specializing in human hair wigs and extensions. It primarily sells lace wigs (frontal and 360), high-density wigs (up to 300%), and related hair styling products through its own website and various online marketplaces.
What products and services does Zlike Hair offer?
– 360 and frontal lace wigs: Pre-plucked, with baby hair, and available in different lace sizes (13×4, 13×6, 9×6, etc.).
– Wigs by texture: Water wave, body wave, deep curly, kinky straight, straight, and various color/ombre options, including long lengths (28″–36″) and bob styles.
– Bundles and closures: Bundle and closure/frontal sets, and super double drawn/high-density options for customers seeking extra volume.
– Marketplace sales: Products are also available on Amazon and AliExpress with numerous listings and offers, expanding product availability and purchase options.
What advantages does Zlike Hair offer over its competitors?
– Focus on density and ready-to-wear styling: A strong focus on 300% density wigs and pre-styled or «glueless» models that allow for immediate wear. This appeals to customers looking for wigs with ample volume and a natural, salon-quality look.
– Wide variety of textures and colors: A comprehensive product catalog (lengths, textures, and colors) that competes with other direct-to-consumer brands and marketplace sellers.
– Multi-channel presence: Direct sales through its website and active listings on platforms like Amazon and AliExpress, providing broader reach and price comparison opportunities compared to competitors who only sell through one channel.
What do customers say about Zlike Hair?
– Trustpilot reviews show overwhelmingly positive ratings, with customers praising the softness, volume, natural appearance, and the product’s adherence to advertised length and density. – Product listings on Amazon and other marketplaces feature numerous reviews highlighting the good value for money, fast shipping in some cases, and the fact that the wigs look natural after styling.
What is their website like?
– Structure and catalog: The website, built on Shopify, features clear categories, promotions (flash sales, discounts for new users), and product pages with multiple photos and detailed descriptions, which facilitates navigation and conversion.
– Trust and support: It includes sections for policies (shipping, returns) and easy-to-find contact information; however, its perceived reputation is also supported by external reviews (Trustpilot, Amazon) that potential buyers consult before purchasing.
– Opportunities for improvement: Optimize content for product SEO (titles, descriptions with relevant keywords), add more verifiable social proof to the website (verified reviews, customer photos), and improve website speed and mobile optimization to reduce purchase friction, especially important for large catalogs that are also sold on marketplaces.