How to Get More Reviews on Your Online Shop
Make leaving a review effortless by integrating a one-click review process directly into post-purchase emails and account pages. Keep the form short: star rating and one optional sentence produce far higher completion rates than long questionnaires.
Request reviews at the right moment by timing your outreach to when the customer has received and used the product. A single, well-timed message sent after delivery and a short usage period yields significantly more honest responses.
Use clear, polite language in review requests and tell customers exactly what you want them to describe. Specific prompts such as product fit, quality, or how they used the item improve the usefulness of reviews and make leaving them less intimidating.
Offer optional incentives that encourage reviews without biasing them, such as entry into a monthly raffle, loyalty points, or discount codes for future purchases. Keep incentives neutral by not conditioning rewards on positive feedback.
Make reviews visible and valuable by featuring them prominently on product pages and in marketing materials. Visual prominence signals to customers that feedback matters and that leaving a review contributes to community knowledge.
Respond to reviews quickly and professionally to demonstrate that feedback is read and acted upon. Thank positive reviewers and address concerns in negative reviews with clear resolution steps to build trust and encourage future reviewers.
Simplify leaving reviews on mobile by optimizing forms for small screens and enabling autofill where appropriate. Mobile-first review flows capture the growing share of purchases made on phones and reduce abandonment.
Leverage automated reminders while avoiding spam: schedule two reminders, one shortly after the first invitation and one final gentle nudge, then stop. Respectful frequency preserves customer goodwill while improving response rates.
Ask for reviews in multiple channels where customers interact with you, such as transactional emails, order receipts, SMS, and the post-purchase page. Multichannel outreach increases the chances that a motivated customer will encounter your request.
Showcase real customer photos and videos alongside written reviews to motivate others to contribute similar content. Social proof that includes visual evidence increases credibility and encourages reviewers to share their own visuals.
Provide review templates or example starters for customers who want to help but do not know what to write. Short starters like “I bought this for… and it worked because…” remove friction and raise response rates.
Use segmentation to target your review requests with relevant language based on customer behavior, purchase size, or repeat status. Tailored messaging increases relevance and the perceived value of sharing an opinion.
Implement post-purchase follow-up surveys that funnel enthusiastic respondents directly to a public review page. Identify promoters through a short rating question and invite only high-scoring customers to publish full reviews to reduce negative public posts.
Train customer support to request reviews after positive resolutions and to guide satisfied customers to the review flow. Personal, human invitations delivered at the end of a helpful interaction convert at higher rates than generic automated messages.
Continuously test and iterate your review strategy by measuring submission rates, content quality, and conversion impact, then refine timing, wording, and incentives based on what performs best.